Gender and adverts: a campaign of the Youth city council of Herstal (B)

© François Struzik - simply human - Conseil Communal des jeunes de la Ville de Herstal
How about sexism in the old advert and in today's life?

The Youth City council of the city of Herstal (B) has decided to work on the gender issue, sexism and gender bias in society. We've started our work by collecting stereotypical adverts from the sixties and seventies and trying to determine wether these situation were acceptable in today's life. The answer was ambiguous, we then have decided to invert the situation but in a way that would that any stereotypical situations is poisonous for the members of our society.